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Founder Story

My name is Shahwaz Sheikh. I am the only boy in my family, and I have 4 sisters who are younger than me, and all of them are studying. Like me, most of the people in my family have oily, sensitive skin. I started my skincare routine 4 years ago when I was getting a lot of pimples. My skin was also sensitive, so I used many products available in the market, but instead of getting benefits from them, my problems started increasing. The main reason for this was that those products contained alcohol and harsh chemicals, which, instead of healing my skin, were ruining my skin. When I used all those products, my skin became very dry, and redness and pimples increased on my face. I also noticed that those in my family who had normal skin, their skin became sensitive after using these products, and the same was the case with everyone in my family and friend circle. After getting irritated by this, I did further research on it and learned that this is not only happening to me. Many people in India are troubled by this, mostly younger people, and their lives are also affected. Then, I launched my brand, and all the products are 100% natural. Also, there is no alcohol or chemicals of any kind. Still, we had to face a problem: our cost has increased due to natural production. Also, the fragrances we have used are all plant-based, herbal fragrances. Still, I have tried to make the quality of all our products superior, reassuring you that you are using the best for your skin. I have also kept the rate cheap so that most people can purchase and use the product and their problems get resolved as soon as possible.



Our Brand Story

We launched our brand on 1 August 2024 by promising to use only 100% natural ingredients; all the products are free from alcohol, sulfate, and silicone. Also, it is cruelty-free and vegan, and all the products are made with international high-grade. Because our products are 100% natural and chemical-free, all our products suit all skin types and are also very safe so that anyone can use our products without fear. We have spent less on our packaging so you can use luxury, high-quality products at an affordable rate. You can rest assured that we have made all our products keeping your safety in mind. That is why we have used only natural ingredients and have made an alcohol-free formula. The information we have provided about our products you will get the same inside the product on our label, and we will always follow the truth because our first priority is you, people. We are committed to giving you all the information about our products with absolute truth about our products and ensuring you can make informed decisions about your skincare. If our products solve your problems, we get a lot of happiness because the founder of our brand, just like many of you, was also troubled with skin problems for a long time. His personal journey with skin issues and the frustration with ineffective products led to the creation of our brand, with a mission to eliminate such troubles and restore confidence. All our formulas are made naturally, making them the safest and most effective, so you will get results as quickly as possible. You will be saved from any kind of side effects. We ensure that most of the material in our products is recyclable and biodegradable.

Our Commitment towards Our Products

What sets us apart is our unwavering focus on customer satisfaction and innovative excellence. Our products are meticulously formulated to address diverse skin and hair needs. Whether you have sensitive, oily, dry, or combination skin, or whether your hair is damaged, frizzy, or lacking luster, our solutions are designed to deliver exceptional results. Our Keratin Shampoo and Keratin Conditioner, for instance, are crafted to nourish and strengthen your hair, promoting smoothness and shine without the use of harsh chemicals.
Committed to Natural, Honest, and Effective Skincare

Our Mission

Our journey began with a simple yet profound mission: to disrupt the status quo and provide uncompromisingly transparent and high-quality skincare. When we say our products are alcohol-free and crafted from the finest natural ingredients, we mean it—no exceptions. We understand the frustration of being let down by products that don’t live up to their claims, and we're here to change that. Our formulations are meticulously designed to enhance your skin and hair health and radiance, ensuring that every product you use brings you closer to the vibrant, glowing skin you deserve.

Our Vision

Revolutionizing Skincare with Integrity and Transparency

Our vision is to revolutionize skincare practices in India, offering consumers access to top-tier, natural solutions that are both effective and safe. We believe in total transparency—what you see on our labels is what you get. Our packaging, made from recycled materials, reflects our commitment to sustainability, ensuring that every step we take is in harmony with the planet.

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Block J 2 Jahangirpuri, 110033 Delhi Delhi, India

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