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Founder Story
My name is Shahwaz Sheikh. I am the only boy in my family, and I have 4 sisters who are younger than me, and all of them are studying. Like me, most of the people in my family have oily, sensitive skin. I started my skincare routine 4 years ago when I was getting a lot of pimples. My skin was also sensitive, so I used many products available in the market, but instead of getting benefits from them, my problems started increasing. The main reason for this was that those products contained alcohol and harsh chemicals, which, instead of healing my skin, were ruining my skin. When I used all those products, my skin became very dry, and redness and pimples increased on my face. I also noticed that those in my family who had normal skin, their skin became sensitive after using these products, and the same was the case with everyone in my family and friend circle. After getting irritated by this, I did further research on it and learned that this is not only happening to me. Many people in India are troubled by this, mostly younger people, and their lives are also affected. Then, I launched my brand, and all the products are 100% natural. Also, there is no alcohol or chemicals of any kind. Still, we had to face a problem: our cost has increased due to natural production. Also, the fragrances we have used are all plant-based, herbal fragrances. Still, I have tried to make the quality of all our products superior, reassuring you that you are using the best for your skin. I have also kept the rate cheap so that most people can purchase and use the product and their problems get resolved as soon as possible.
Our Mission
Our journey began with a simple yet profound mission: to disrupt the status quo and provide uncompromisingly transparent and high-quality skincare. When we say our products are alcohol-free and crafted from the finest natural ingredients, we mean it—no exceptions. We understand the frustration of being let down by products that don’t live up to their claims, and we're here to change that. Our formulations are meticulously designed to enhance your skin and hair health and radiance, ensuring that every product you use brings you closer to the vibrant, glowing skin you deserve.